YARDLEY
Yardley London is a brand famous for its luxurious perfumes and soaps. The House of Yardley was founded in England in the mid-17th century, under the reign of King Charles I. An enterprising young man named Jonathan Yardley received a royal warrant to make soap available to everyone in the City of London. The financial resources allocated for this purpose came from the royal treasury. This venture was lost due to the Great Fire of London in 1666. Only one detail survived - lavender, which was used to produce perfume and soap. 100 years later (1770), the Cleaver family brought the Yardley perfume house in London to life again. She created soaps and the basics of the perfume business that are still known today. Smart activity led to Yardley's next involvement in business. By the early 1800s Yardley London was back in family hands. Since then, the brand has been developing and prospering. She created a famous advertisement that became a sign of the times. Until 1880, it exported cosmetics to the United States, then to Australia and around the world. The success of the Royal House contributed to the introduction of innovations and new products. This was proof of Yardley's popularity and stable position on the fragrance market. In 1960, London became the heart, and Yardely introduced a fragrance line for men. Then the style icon, Twiggy, becomes the face of the brand. In the following years, Yardley changed owners and corporations. Today it equates a rich, wonderful historical heritage with pride and experience. It continues to create luxury products for demanding customers from all over the world. An eternal, classic brand of toiletries, based on fresh, natural ingredients grown in various regions of England. It can be called a royal brand due to its tradition dating back almost 400 years...
