Affordable professional makeup that enables boundless beauty artistry for all’’ - That was the goal of NYX Professional Makeup, when started in downtown Los Angeles with a line of rainbow-bright colored lip and eye pencils in 1999. NYX Professional Makeup – which was named after the exceptionally beautiful Greek goddess of the night – started small, the brand didn’t stay that way for long!
New self-taught, digitally savvy, beauty fanatic makeup artists quickly adopted NYX Professional Makeup. Millions of selfies, tutorials, and snaps later, these DIYers have become brand’s partners, influencing not just other makeup lovers, but also the products the brand develops. The result? The world’s hottest and fastest growing makeup line created by and for cosmetic chameleons everywhere.