History of the creation
The NYX brand was founded in 1999 in Los Angeles. It was created by Toni Ko, an American born in South Korea. A young woman, just 25 years old, decided to introduce her own cosmetics to the market. The inspiration for this undertaking was the woman's experiences, who as a teenager, as a lover of make-up cosmetics, could only afford drugstore products, which had a shorter shelf life and lower quality than high-end cosmetics. When creating her products, Toni Ko focused on high quality, which goes hand in hand with the lowest possible price. In this way, they are available to ordinary users all over the world, without overpaying.
Currently, the NYX brand enjoys unwavering popularity among makeup enthusiasts and professional makeup artists. To this day, Toni tests every new product on herself before it goes on sale. Thanks to this procedure, her products are characterized by excellent quality, proven effectiveness and a skin-friendly formula.
The philosophy of the NYX Professional Makeup brand
NYX Professional Makeup cosmetics have vegan formulas and are cruelty-free, i.e. they have never been tested on animals. Additionally, the brand actively supports self-awareness and self-esteem among its consumers. It also promotes a positive approach to LGBT people and normalizes makeup among men.
NYX Professional Makeup Cosmetics
The brand offers a wide range of face and lip makeup products, as well as makeup accessories. It currently has over 1,800 colorful products of various types and the list is still growing. Among them, we can find cosmetics such as: eye shadows, eye pencils, lipsticks of various formulas and forms, bronzers for modeling and contouring the face, as well as mattifying and fixing powders, lip liners, eyeliners and concealers that provide good coverage of skin imperfections.
The list is really long and you can choose and pick from it. It is worth mentioning here that the brand's products, in addition to traditional colors loved by many women, have quite unusual and bold shades (also among lipsticks) from neon pinks and greens, through blacks, plums, blood reds or navy blues.
NYX Professional Makeup cosmetics are aimed at everyone and every budget. Their products will delight both fans of traditional and subdued make-up, as well as people who love experimenting with make-up and going crazy with colors.
NYX Professional Makeup Review
NYX Professional Makeup cosmetics are already a true legend. Especially when it comes to lip makeup. The brand is not afraid to experiment and push its boundaries. Each of their products is well thought out, so that, along with vegan formulas, it carries a note of originality and modernity.
NYX Eye Makeup Cosmetics
Well-chosen make-up can beautifully emphasize the gaze and highlight the colour of the irises. Using the right techniques and products, you can mask the flaws that you do not want to show on a daily basis, such as a drooping eyelid, small narrow eyes, which you can optically enlarge and "open", and at the same time using special cosmetics you can even slightly change the shape of the eye!
A properly selected product can replace many different cosmetics, saving you time and money. For example, eye shadows can be used to emphasize the lash line, and at the same time they can serve us as a quick and cheap replacement for eyebrow cosmetics. At the same time, soft and well-blended eye pencils can serve as eye or eyebrow shadow in emergency situations.
Among the essential eye makeup cosmetics in every woman's makeup bag there should undoubtedly be mascaras, a favorite eyeshadow palette in various shades and finishes, as well as pomade, mascara or eyebrow shadow, eyeliner and a classic black eye pencil.
Below we present the brand's popular series:
Ultimate - a series containing eye shadow palettes, eye shadow bases, and single eye shadows. They are characterized by a high degree of pigmentation, as well as a long-lasting and spectacular effect. The eye shadow palettes contain various shades from the more crazy ones to the subdued and everyday sets, and also have a different finish, including a matte finish.
Jumbo - this series includes highlighter sticks, eye shadow pencils, false eyelashes on a strip and eye pencils.
Vivid Brights - a series of makeup products. Each eyeliner has strong, vibrant shades and an iconic matte finish.
Facial makeup cosmetics
Many women around the world do facial makeup. It is their daily ritual that makes them feel even more beautiful and gains a dose of additional self-confidence. The NYX Professional Makeup brand has all the necessary (and not only) products that will make your facial makeup look flawless, feminine and very tempting!
It is important to prepare the skin properly before applying makeup. The product necessary for such a procedure is a good face cream or a specialist makeup base, with a matte, satin or shiny finish. We can apply a face foundation to the skin prepared in this way. NYX has many of them in its offer, providing both light and full coverage.
Another essential cosmetic for makeup is a concealer that provides good coverage of imperfections. NYX has many such products in its offer. It is worth paying attention to the Bare with Me series, which includes a concealer with serum that effectively masks and cares for the skin.
Other face products worth considering in the NYX offer include setting face powder, bronzers in various formulas and shades, blushes and highlighters.
Lip makeup products
The NYX Professional Makeup lip product range is very diverse. Among them, we can find creamy lipsticks, lip liners and lip glosses. Liquid formulas, sticks and even pencils make it a lot to choose from. In this category, we will not be bored. NYX Professional Makeup focuses on a very wide selection of not only formulas, but also colors! Among its product series, in addition to traditional shades (e.g. pink, beige, red or brown), you can find more extravagant ones, such as sea greens or navy blues.
Popular series:
Shine Loud are popular lipsticks with a special double-sided applicator, in the form of a sponge and a brush (one of the most popular shades is Total Baller)
Fat Oil - a series of lip glosses. Enriched with caring ingredients such as raspberry oil, cloudberry oil and squalane, they moisturize, nourish and smooth well. They leave behind the effect of a wet, shiny surface.
Lip Lingerie - a series of lip cosmetics, including liquid glosses, lip liners and well-pigmented lipsticks.
Suede Matte - a series of products that includes lipsticks with different formulas and finishes (matte and metallic), as well as fashionable lip liners with a pleasant, velvety formula.
Makeup removal products
The NYX brand is not just about cosmetics. It also has makeup removal products that are great for cleansing the skin and removing color cosmetics, without worrying about drying or irritation of the epidermis. Micellar fluids are best for makeup removal, rich in special cleansing micelles that act on dirt like a magnet and gently remove face and eye makeup.
Professional accessories and cosmetic brushes
The NYX brand produces not only color cosmetics, but also accessories that, among other things, make it easier to apply makeup. No matter what you use, whether it is a brush or a sponge, each NYX product guarantees high quality and ease and pleasure during their use. With their help, you can speed up the application of foundation, without creating streaks and stains, and they will also facilitate the contouring procedure, eyebrow and eyelash makeup, as well as many other cosmetic procedures.
Summary
The NYX Professional Makeup brand was founded in Los Angeles in the late 90s. It stands out significantly from drugstore brands and high-end and mid-range brands. The shade of each cosmetic is unique and original. The excellent quality vegan and cruelty-free formulas encourage every animal and ecology lover to use.
We have many different NYX Professional Makeup products in our store. Come in and check out our offer and add the products you like to your cart, and we guarantee you will not regret this decision.
