Bourjois Brand - History of Creation
Bourjois is a French brand with many years of tradition and experience. It first saw the light of day in 1863 in the theatre district of Paris - Grands Boulvards. The creator of the brand was Joseph-Albert Ponsin, who created innovative cosmetics for actresses in his apartment. The first to be created were fat, colourful pencils in sticks with quite original names such as "Jealous Woman" or "Lovesick". The products quickly became popular not only among actresses, the Bourjois brand also attracted customers from the upper classes. The increase in popularity meant that the brand expanded its offer with other products such as mattifying rice powder from Java, which became irreplaceable in theatrical and everyday make-up.
In 1866, Alexandre-Napoleon Bourjois, co-owner of the brand, with Ponsin's consent took over the company, which from then on began to bear his name. Newer cosmetics and growing popularity made the brand widely available on the domestic market, and even began to appear abroad.
In the 1920s, the Bourjois brand was already present in 120 countries, including the United States. It was there that the demand for European perfumes began to grow. The company, responding to these needs, created Soir De Paris in 1928 - one of the brand's most famous perfumes, which took the hearts of American women by storm.
Bourjois brand values
In 1924, the Bourjois brand created an imaginary character, Babette, who was presented as an attractive, beautiful and independent Parisian woman, with whom many young women personified themselves. Along with Babette's adventures, women learned the art of make-up anew every day. The brand has long supported women in their fight for emancipation and the right to vote, promoting a new way of doing make-up - not only for men, but also for pleasure and to emphasize one's personality. To this day, the brand supports women, and its motto is:
"Beauty is fun"
According to the brand's philosophy, when applying makeup, we should play with colors and use them to emphasize our individual style and character.
Bourjois cosmetics
With the passing years, the Bourjois brand began to develop dynamically and reach new foreign markets, winning the hearts of not only Parisian women. Currently, Bourjois cosmetics can be found in many different countries around the world. The offer includes, among others, face makeup products, such as single eye shadows and eye palettes, lip liners in various shades, mascaras, foundations and pressed bronzers.
Among the brand's offerings, a popular product is also a mascara with a mirror, which allows for quick and efficient application of mascara, regardless of where we are. The product has strong pigmentation, and a special brush thoroughly separates the eyelashes and evenly applies the mascara, without lumps and sticking together.
Bourjois is not just about colorful face makeup cosmetics. Over the years, the brand has also created other products, such as Radiance Boosting - Facial Wash Peeling with illuminating properties, a wide range of perfumes and traditional nail polishes available for sale.
Below we present the most popular products and series created by the talented experts of the Bourjois brand.
Bourjois Healthy Mix Clean & Vegan
Bourjois Healthy Mix is a vegan series of color cosmetics enriched with a complex of vitamins A, E and B5, as well as other care ingredients, such as sodium hyaluronate, a derivative of hyaluronic acid. The vitamin complex together with other care ingredients perfectly nourishes, moisturizes and cares for the epidermis, and also takes care of hydration and provides visible improvement in the condition of the complexion.
The series includes foundations in various shades, mattifying face powders, BB creams, concealer, lengthening mascara, as well as lipsticks and makeup bases.
Bourjois Rouge Edition Velvet and Rouge Velvet Ink lipsticks
Rouge Edition Velvet is a liquid-creamy lipstick with a matte finish. It contains pure pigments and beneficial oils that actively care for and care for the lips. It provides a feeling of comfort and does not dry out or emphasize dry skin. It stays on the skin for up to 24 hours!
Rouge Velvet Ink has a light, fluid formula that is easy and pleasant to spread on the lips. It allows you to achieve an intense, strong and tempting color, with just one stroke. It is equipped with a thin applicator. It is enclosed in an elegant package that looks beautiful in every woman's cosmetic bag.
Bourjois Always Fabulous Foundation
Always Fabulous is a well-covering face foundation that can easily be included in the Bestseller category. It has a velvety formula that blends perfectly into the skin and allows you to achieve a natural semi-matte finish. It has been enriched with vitamin E and hyaluronic acid, which take care of the appropriate level of hydration and nourishment of the epidermis. It allows you to achieve a full coverage effect that effectively masks all signs of fatigue.
Makeup created with its help is very natural, does not burden the skin and remains on the skin in impeccable condition for 24 hours from the time of application. Available colors, from the lightest to tanned beiges, make every woman find the perfect shade for herself.
Little Round Pot Blusher
This is Bourjois' iconic blush, created in the early years of the company's existence. It owes its high quality to an innovative form of creation, which involves baking it at a high temperature in... an oven! Thanks to this, its consistency is very velvety to the touch, and the effect on the skin guarantees high durability and strong pigmentation.
The blusher comes in a lovely round packaging that makes it easy to apply. With its help, you can cover your complexion with a healthy and youthful blush. The product is perfect for many skin types, as it has many different shades. At the same time, it is quite universal in use, as it can also be used as a lovely eye shadow or as a glossy top for your favorite lipstick.
Currently, the brand is returning to tradition and this blush is available in vintage packaging, inspired by graphics from a bygone era.
Bourjois cosmetics at Ladymakeup
Bourjois is a French cosmetics brand known and loved all over the world. The brand offers customers products that are characterized by the highest quality and are available at an affordable price - which creates a perfect duo for consumers.
We always recommend our new and loyal clients to try the Bourjois brand, which we know well and love its products ourselves. In the Ladymakeup drugstore, the selection of cosmetics from this brand is huge!
Here you will find all the necessary cosmetics for creating a perfect make-up for everyday use and for bigger occasions, such as: eyeshadow palettes with different finishes and shades, mascaras with highly pigmented formulas and properties, iconic single Little Round Pot shadows, non-sticky lip glosses (we recommend Gloss Fabuleux), pressed and loose powders (especially the iconic mattifying one from Java), Contour Clubbing eye pencils, as well as Rouge Edition Velvet liquid lipsticks, loved by our clients, Always Fabulous concealers that stay on the skin for 24 hours, and quadruple bronzers from the same series.
You can often find it in categories such as: promotion, sale, new, bestseller, because we meet the expectations of our customers and often on our website you can find many tempting promotions and opportunities. Come and see for yourself. We invite you!
