Bourjois makeup cosmetics

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Bourjois
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Bourjois

Bourjois - the origins of this brand date back to 1863, when Alexander Napoleon Bourjois created the first loose cheek powder for the needs of theater art and makeup. In this way, it replaced heavy, greasy pomades that had a negative impact on the complexion and were therefore not very popular among women. Then comes the real breakthrough in makeup. From that moment on, Bourjois became the official supplier of the imperial theaters. Makeup was also becoming common outside the theaters. High quality, easy application and a delicate, natural final effect have made roses in small, round packages widely available. The introduction of Bourjois cosmetics to the market made every lady want to have a box of pastels in her dressing table. Posters advertising roses read: "Nature is jealous!" and inform about wonderful colors called "Tangerine Red" or "Rose Ash". Fashion and colors were slowly changing - Bourjois also introduced new colors full of shine and shine, shimmering in an oriental pattern. Cosmetics are an international success. The brand entered foreign markets in 1913. In the 1980s, Pastels took on the names: Fard Pastel Joues - blush for cheeks, Fard Pastel Paupieres - eye shadows. Cosmetics packaging are round, plastic boxes decorated with the BOURJOIS logo. Then the color number appears, and in 1993 a brush is included. Currently, the logo shows a pink triangle with the words Bourjois and a smaller Paris. Some interesting facts include that the recipe of Pastels has not changed since 1890 and they are still of high quality, while their durability and resistance is checked through an endurance test - they must survive 3 consecutive falls. Currently, Ombres a Paupieres cosmetics are baked in an adapted oven; in the past (until the 1960s) it was done in a special room intended for this purpose, it was the so-called "baking room".

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