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Brand Bourjois

Bourjois cosmetics

Bourjois - The origins of this brand go back to 1863, when Alexander Napoleon Bourjois created the first loose powder to the cheeks for the needs of theatrical art and characterization. This way, he denied the heavy, greasy pomades badly affecting the complexion, which therefore were not very popular among women. That is when a real breakthrough in make-up occured. From then on Bourjois became the official supplier of the emperor's theaters. Makeup has also become popular outside of the theater boards. High quality, easy application and soft, natural final effect made blush in small, round packs become publicly accessible. The introduction of Bourjois cosmetics made every lady want to have a box of pastels in her dressing table. The blush advertisment was: "Nature is jealous!". It informed about wonderful colors called "Red Mandarin" or "Pink Ash". Fashion and colors have slowly changed - Bourjois has also introduced new shiny and glittery products of new colors that resembled the oriental ones. Cosmetics have had international success. Brand entered the foreign markets in 1913. In the 80's Pastels were named: Fard Pastel Joues - blush for cheeks, Fard Pastel Paupieres - eyeshadows. Cosmetics were packed in round, plastic boxes decorated with the BOURJOIS logo. Then the color number appeared, and in 1993 a brush was attached. Now the logo is a pink triangle with the inscriptions Bourjois and the smaller Paris. It is interesting to note that pastel recipes have not changed since 1890 and they still have high quality, while their durability and resistance are tested by strength tests - they have to survive 3 consecutive falls. At present, Ombres and Paupieres cosmetics are baked in an specialy adapted oven, until the 60's it took place in a special room designed for this purpose, the so-called "Baking hall".

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