L'Oréal Group is a global cosmetic concern. It's headquarters is in Clichy, France. This brand is available in more than 120 countries. L'Oréal was founded in 1909 by Eugène Schueller as Société Française de Teintures Inoffensives pour Cheveux. He became famous as the inventor of a special, safe formula for dying hair blonde. This discovery has been a great success. The brand quickly expanded using chemistry innovations and advertising - the best way to develop. The L'Oréal Paris brand wants to develop according to the same philosophy - innovate and offer the most effective products at the best price to as many consumers as possible. For that reason L'Oréal conducts laboratory research and is willing to share a professional expertise with it's clients. L'Oréal Paris constantly strives to achieve excellence by creating the future of beauty. It has become a world's leader in this field. Brand ambassadors are icons of the world of art, fashion and beauty. The talented, passionate people are both women and men of all ages, from different parts of the world. Their talents and commitment make them a source of inspiration for people of our time. They support research and charity action, want to make a positive impact on the world with the aim of 'better tomorrow'. The philosophy of L'Oréal Paris is based on the fact that every person regardless of age, sex or place of origin 'is worth it'. Brand is based on science and high quality products. Develops unique and innovative products with proven performance. The mission of the brand is to reach everyone. L'Oréal Paris aims to provide a wide range of products that reflect the wealth and diversity of the world we live in. The packaging of the products is luxurious, the factories provide high standards and innovative concepts - so is the vision of beauty and excellence. The brand has collaborated with the most prestigious film festival in Cannes, as well as events such as the fashion week. L'Oréal reflects the passion, creativity and culture.