L'Oreal Paris - Makeup, hair and care cosmetics

The history of the L'Oréal Paris brand

The history of the L'Oreal Paris brand begins in 1907, when a young, barely 26-year-old French chemist, Eugene Schueller, developed a revolutionary formula for safe hair dyeing in the color blond - so desired by many women. The hair dye he developed did not contain harmful, toxic substances causing skin allergies, which were common in coloring products at that time. Eugene called the product he created "Aureola", because after using it, the hair gained a shade of natural blond, and at the same time was soft, delicate, shiny and glossy - like an angel's halo.

Later, L'Oreal Paris was founded, taking its name from the Latin word "aureale" - halo, in honor of Eugene's first product. After the great success of the dye, the brand's offer included many face and hair care cosmetics, and later face and lip makeup products.

Today, L'Oreal Paris is one of the largest cosmetics manufacturers in the world, known to almost every woman. It manufactures make-up, hair and face care products, and has been successfully promoting self-awareness and self-esteem among women for many years. The brand's recognizable advertising slogan is:

"Because You're Worth It"

Words that have been giving women courage and motivation to act for years. Over the years, well-known and respected women have supported the brand as its ambassadors. Among them are:

• Eva Longoria - American actress and model,

• Kate Winslet - English film actress,

• Maria Dębska - Polish actress,

• Ewa Farna - Polish singer.

• Jennifer Lopez - American actress and pop singer.

In her youth, Kate Moss also took part in an advertising broadcast for the L'Oreal campaign.

Makeup cosmetics

L'Oreal Paris has also become famous in the world thanks to the production of high-quality color cosmetics, face, eye and lip makeup. It is worth noting that the products created by the brand have been completely cruelty-free since 1989, i.e. they are not tested on animals, and their packaging can be easily recycled. The brand's offer includes all the necessary products to perform the entire face makeup, such as:

• Face foundations with matte, satin and illuminating finishes and varying degrees of coverage,

• Lip liners , they emphasize the contour of the lips and prevent your favorite lipstick from migrating outside the drawn outline,

• Mascaras (including waterproof versions) will beautifully highlight, lengthen and thicken your eyelashes, giving a spectacular finish,

• Illuminating face powders that add a healthy glow to the skin,

• Eyebrow mascara and gel beautifully emphasize natural hairs, define their shape and fill empty spaces (brown is an ever-popular color),

• Eye shadows are products available in every woman's cosmetic bag, L'Oreal offers both single shadows and ready-made sets in the form of palettes,

• Lipsticks are available in cream, stick and liquid. No matter which version you choose, they will make your lip makeup look phenomenal,

• Eyeliners can be used on the eyelid and waterline without smudging. They define the look and add definition.

• Makeup bases are perfect as a "foundation" for your makeup, ensuring it lasts longer,

• Eyelash conditioners have good moisturizing and regenerating properties. Regularly applied at the base and on the entire eyelashes, it noticeably strengthens them and stimulates their growth.

L'Oreal, when creating its cosmetics, directs them to women of all ages, both teenagers, young adults and seniors. They invite models of all ages to their advertising campaigns, including older ones, such as Jane Fonda - an American actress, producer, writer and political activist.

Makeup removal products

The brand also specializes in producing excellent quality facial makeup removers that will gently but effectively remove even heavy makeup, without drying or irritating the epidermis. They are available in a liquid that contains special cleansing micelles that act like a magnet for dirt, sebum and color cosmetics.

Popular color cosmetics series:

• Volume Million Lashes - a series containing mascaras with strong and intense pigmentation,

• Color Riche - a series of lip and eye makeup products with high pigmentation and durability,

• Rouge Signature - liquid lipsticks with a matte finish,

• Color Riche Insolent - a limited collection of lipsticks enriched with an engraving by a French illustrator,

• Infallible - a series of colour cosmetics with strong coverage and a formula that allows you to build coverage,

• True Match - a series of color cosmetics with a new and innovative formula that allows for a perfect match to the skin tone,

Care cosmetics

Facial and body care cosmetics are some of the brand's most popular products. They are known and loved by women and men all over the world. Over the years of its existence, the brand has launched many care and protection lines for people of all ages. They provide the skin with long-lasting hydration, nourishment and smoothing.

Popular series:

• Rare Flowers - a series of cosmetics for facial care and cleansing. Contains roses and jasmine, which both care and smell wonderful. It includes, among others, skin peelings.

• Age Perfect - a series of products for mature skin. It has strong rejuvenating and anti-aging properties. It consists of day and night creams, a highly concentrated serum, an illuminating eye cream, and even special dyes for gray and mature hair, giving the effect of various types of blond hair.

• Men Expert - a specialist series that takes into account the individual needs of men's skin. It includes creams, antiperspirants and beard preparations.

• Hyaluron Specialist - a series of cosmetics for all skin types, including mature skin. Its action is based on the high content of hyaluronic acid in the composition.

Hair care products

Proper and conscious hair care ensures a healthy and strong appearance. It should not be limited to regular washing with the first, best product from the drugstore. Shampoos should be appropriately selected for the type of hair we have (e.g. thin, curly, etc.) or for the problem we are struggling with (e.g. oily scalp, hair loss, brittleness and fragility, or dandruff).

The next step is to nourish and moisturize the strands along their lengths. A good hair conditioner comprehensively cares for the hair and makes it easier to comb. A set selected in this way is the basis for daily hair care. Its regular use will reward us with beautiful strands.

Cosmetics for hair care, styling and washing

L'Oreal Paris is also a brand that operates strongly in the hair care and styling category. Among them is the Elnett series, known and loved all over the world. This is a line of luxurious hair styling sprays, with different degrees of fixation, giving long-lasting effects, while the hair is full of volume and still pleasantly soft to the touch. At the same time, the spray fixes the hairstyle for a long time, in an unchanging form.

Magic Shampoo dry shampoo is very popular, as it not only instantly refreshes the hair, absorbs excess sebum, but also adds spectacular volume to the strands.

Hair coloring cosmetics

The L'Oreal Paris brand began its existence by producing hair dyes and over the years has not washed away its heritage. Its offer includes specialist hair coloring products such as coloring cream, permanent hair dyes and regrowth masking products. Each of them was created based on the highest quality ingredients, enriched with care product additives, such as oils.

Popular series from Loreal:

• Magic Retouch - a series of products that mask gray strands and regrowth, easy to apply and wash off with shampoo.

• Casting Creme Gloss, - a series of washable (up to 28 washes) colours, without the addition of ammonia, which makes it much more gentle on the hair.

• Excellence Creme - a series of hair dyes that provide a lasting color effect and 100% coverage of gray strands.

• Preference - a series of hair dyes that provide a permanent coloring effect with intense and vivid shades.

• Age Perfect - a specialist series for grey hair, taking into account its individual needs. It provides a full coverage effect, while also caring for and taking care of the hair.

Summary

The L'Oreal Paris brand offers cosmetics for people of all ages. The brand makes sure that no one feels excluded, and in the production of its cosmetics, it focuses on good quality ingredients with proven and effective effects, which is why so many people willingly reach for their products.

Loreal cosmetics are characterized not only by the high quality of the components from which they are produced, but also by the lowest price, which encourages many consumers around the world to buy them.

Do you get goosebumps when you hear the words promotion, sale, new, bestseller? You won't run out of them with us! Visit our store, we have everything you need at attractive prices, and our assortment is always abundant and full of new and tempting products. We invite you!