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Brand Revlon

Revlon cosmetics

Revlon - a well-known and respected brand of cosmetics from across the ocean. It's story began in the United States with one, very important product - nail polish. Charles Haskell Revson and his older brother Joseph and a chemist - Charles Lachman began using pigments and produce colored lacquers. In 1932 Revlon was the only brand offering covering nail polish. The next success was a collection of lipsticks, which colors perfectly matched the colors of lacquers. Revlon is enjoying very good opinions of experts (of color, beauty and good style) for 78 years. It offers innovative beauty products of high quality at attractive prices. These products are targeted to women with active lifestyles - independent and courageous. Lately Revlon had financial problems. Since then the strategy continues. The brand is represented by talented, beautiful and sexy Hollywood Stars. Brand ambassadors are: Hally Berry, Jessica Alba, Elle Macpherson, Jennifer Connelly and Jessica Biel - 5 different women of different characters and types of beauty. Their common characteristics of intelligence, unusual confidence and Revlon. In 2008 Gucci Westman became the Artistic Director. Gucci is a known and appreciated all over the world make-up artist who creates new products and expands the range of color. In addition he works with outstanding photographers (created make-up for magazines such as Vogue, W, Harper's Bazaar, Another Magazine and Vanity Fair). Revlon's Artistic Director is often invited to co-operate in fashion shows.