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The brand was founded in 1946 by Josephine Esther „Estée” Mentzer. A woman who was in love with cosmetics since her youth. She started her enterprise by selling skin creams concocted by her uncle, a chemist, in beauty shops, beach clubs and resorts. The first products were made in an ordinary kitchen. Estée had incredible talent not only for cosmetics but also for marketing. Thanks to her strength and consistency, she opened a shop on the famous fifth avenue. Slowly, step by step gaining reputation and crowds of clients. This technologically advanced and innovative brand has gained worldwide recognition for it's elegance, luxury and exceptional quality. One of the catchy slogans invented by Estée is I sell creams, I give away beauty and Start a year with a new face. Estée Lauder products guarantee the highest standards and perfection. With extensive and in-depth research and rigorous evaluation procedures, the brand offers cosmetics that are both gentle and effective.