WELLA
The brand was established in 1880 by Franz Ströher, a hairdresser and wig manufacturer. In 1924, it was named "Wella", which means wave in German. When wigs became less popular, Franz's sons Karl and George began developing hair styling and care products and hairdressing equipment. Currently, the brand is divided into the Wella basic line and Wella Professionals and focuses mainly on hair dyeing and styling cosmetics. It uses many beneficial and luxurious ingredients in its products, such as silk extract, champagne extract and diamond powder. More than 100 years after its foundation, the brand is not slowing down at all and is still one of the leading hair cosmetics among many women around the world.