It is not only women who dream of maintaining the intense and natural colour of their hair for longer. Graying hair also affects men. Often, men are prevented from deciding to dye their first gray hairs and buy hair dye by prejudice and the belief that the dyeing procedure is only for women. It does not help here either when face paint packaging shows only women, which clearly directs the gender of the recipients to whom they are addressed. The L'Oreal brand meets men's needs by developing special paints and their packaging with men in mind. At the same time, their use is quick, easy and simple.