The Ordinary.
The Ordinary is an American brand belonging to the DECIEM group. It was created in 2013 by Brandon Truaxe, who focused on formulas that were as short as possible, but at the same time effective and full of active ingredients. He has developed a range of products with a pure, natural composition, where buyers know what they are buying, and the prices have remained optimally low despite such high quality. At the beginning, the brand started its adventure with only two employees. Currently, it has thousands of them in various countries around the world. The Ordinary cosmetics have gained the recognition of many consumers, including famous ones such as Kim Kardashian. The brand's products have proven effective effects and do not contain, among others: parabens, sulfates, animal oils and other synthetic and skin-damaging preservatives. The brand includes both care and make-up cosmetics, such as creams, scrubs and serums.