AXE - Men's care cosmetics, deodorants, shower gels

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The AX brand was established in France in 1983. However, it came to Poland only in 2004. Currently, it is known in over 60 countries around the world. It specializes in creating cosmetics especially for men, such as deodorants, colognes, shower gels, shampoos and hair gels. The brand gained great popularity thanks to its very original and unique marketing, which is based on, among others, creating: advertising spots often with sexual allusions. AX creates many series and lines of cosmetics with unusual scents.

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